Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
Emirates Airlines’ new ads showcase Dubai’s hidden charms.
September 27, 2009 10:09 by kippreport
We hate doing PR for brands, but we can’t escape the fact that Emirates’s new ads are actually very good. The carrier released 14 30, 60 and 120-second television ads today entitled “Meet Dubai,” starring Kevin Sacre from the UK series Hollyoaks and directed by four-time Emmy winner Michael Noval.
The ads feature Dubai’s polished and gritty charms, which is unlike previous promos of the emirate which focused solely on the city’s glitz.
You can view the ads on YouTube if you’re desperate to see them, otherwise, you can wait to catch them on CNN, CNBC, BBC World, Discovery Channel, Travel Channel, among other channels.