| Kippreport.com

Mind your language

October 15, 2008 2:37 by kippreport

During his research for today’s Brand to Brand article, my colleague came across a press release for the new Rotana hotel in Dubai (Arjaan Dubai Media City). Aside from the usual spiel about how great the hotel is and what a wonderful addition it is to Dubai’s vast hotel scene, the press release makes the following statement:

“Designed with arcs, domes and cupolas, Arjaan complex is laid out in a geometric pattern that engages snooping, fantasy and play.”

I’ll let play slide. But snooping? Fantasy? I’m used to reading press releases with typos and terrible sentence structures, and frankly it doesn’t matter to me so long as I get the message, but I doubt Rotana Hotels wants journalists to think it designed a whole hotel to bring out your inner pervert.

I could be wrong. Maybe Arjaan really is a new hotel concept in Dubai, and architects toiled for years designing the perfect structure to encourage ‘snooping’ and ‘fantasies’. 

I doubt it.

Why do companies pay exorbitant amounts on building flash hotels and malls, but don’t ensure their press releases are decent?

Tags: Dubai, Public relations, Rotana Hotel