Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
Pizza Hut’s twintern
The food chain is looking to hire a paid intern in the US, whose only job will only be tweet about its great deals.
April 22, 2009 2:14 by Aarti Nagraj
We have been having a slight overload of articles about social networking sites on Kipp recently, but this is one we couldn’t resist.
According to Marketing Daily, Pizza Hut has announced that it’s looking for a suitable candidate to fill a newly created intern position dedicated to being the company’s “voice” on Twitter and helping to guide its presence on other social media.
The job description states that the paid “twintern” will keep the company’s Twitter followers posted on “great deals and menu items from Pizza Hut,” as well as “keep a keen eye on pop culture news, off-the-wall stories or anything else quirky and fun that … would be of interest to loyal Pizza Hut fans.” The twintern will also monitor Twitter and alert the company to any negative buzz.
He or she will be based in the chain’s Dallas headquarters for the summer, and will also have to promote the brand through other social networking sites like Facebook.
“I just spend my time in office tweeting and on Facebook.” That would be one cool job description.