But if Kipp will let our disgust subside for a second, we will have to recognise that the lazy stink-free pants are actually a pretty good business idea.
February 7, 2012 3:54 by Eva Fernandes
For all advances in civilisation, sometimes humans can be a really disgusting lot, can’t they? Take for instance the launch of raspberry-scented denim pants designed so you can put off washing them for a longer period of time—in the words of every ’80’s cartoon character: “PEE-EWW!”
These denims come from a company called Naked and Famous Denim-the firm that also brought us glow in the dark jeans. They claim the jeans are coated with tiny scented capsules. Every time the jeans are scratched, a fruity raspberry scent is released into the air. Voila! Nobody need know you are a Stinky Lazy Low Life that rather scratch himself than wash his own jeans.
Overreacting, you say? Well consider what Naked and Famous spokesman Bahzad Trinos had to say:”Hard core denim lovers don’t wash them for months to get an individual look. I wear them every day and, when they get too dirty or my girlfriend complains, I get them washed.”
Erm, no Filthy Pants Trinos, people don’t wash their jeans because of an artistic desire to maintain the purity and sanctity of their precious pants. One word, Trinos, one word-four letters. L.A.Z.Y.
But if Kipp will let our disgust subside for a second, we will have to recognise that the lazy stink-free pants are actually a pretty good business idea. Considering the popularity of escalators over stairs in the UAE-it isn’t too much of an assumption to say there is a good market for pants that don’t need to be washed. And the price is pretty damn steep too-a pair is going for Dh 740, there is a considerable profit to be made.
And think of all the expansion possibilities! Not only can you offer a variety of different scents, but so too a variety of clothing people are too lazy to wash-which is pretty much of everything. Scratch and Sniff shirts, scarves and even, GASP, socks.