The Automotive Year: Not quite as good for all
Though Ford and Rolls Royce have smugly reported spectacular sales for this past year, it would appear not everything is quite as rosy for our favourite Japanese car manufacturer Toyota.
November 13, 2011 4:29 by p.deleon
With the Dubai Motor Show coming close to end this Monday, a quick look at the announcements from the major players in the automotive sector made at the show reveals not too depressing results.
Affording a good year
There were so many ‘Ford’ related puns on this one, but given the company’s great results this year we thought we’d keep it positive. This Motor Show, Ford’s spokesman said the company has had an excellent year with sales in the GCC jumping as much as 55 percent with the year along. In addition Ford’s expansion plans sees it venturing into Saudi Arabia as well as Iraq in the next year. Ford Middle East’s managing director, Larry Prein was all smiles at the Dubai Motor Show: “We delivered a solid performance this year and we’re very pleased with the results.”
Rolling in the deep
Ford is not alone in enjoying an excellent year, Rolls-Royce Motor Cars boasts of an almost 30 percent increase in 2011. According to Gulf News the CEO of Rolls-Royce Motor Cars, Torsten Müller-Ötvös, said that GCC car buyers spend the most on designed-to-specification cars, “reflecting the sophisticated, highly discerning customers.”
“It has been challenging; there is no two ways about it. In terms of overall sales, we lost about 50 per cent of our production and against our sales plan we are about 70 per cent of where we wanted to be in the mid-part of the year.” said Andrew Squires, Toyota’s national sales and distribution manager.
Squires is of course referring to both the earthquake and tsunami that had a massive impact on Japan’s automotive industry earlier this year. In addition, the severe floods in Thailand last month made matters worse; after all Thailand is one of the major manufacturing hubs for auto-related companies. Given all of that, 2011 probably isn’t the best year for Toyota to deal with the 550,000 vehicles worldwide recall including over 10,000 recalls here in the Middle East. The reason for the recall has to do with a technical problem that apparently makes steering very difficult. Oh well, you win some, you lose some.