We would like to invite you to continue a survey you have started. ...

Do you trust your insurer ?

Strongly agree
Strongly disagree
Insurance provides peace of mind
Insurance is purchased only when compulsory
Terms and Conditions (small print) are clear and easily accessible
Insurance jargon (language) stands in the way of fully understanding each policy
Insurance companies try their best to uphold the details of the policy without cutting corners
Reducing risk, cutting costs and profits are more important to an insurance company than the customer
Insurance companies in the region are as professional as in other more developed markets
Age group
Do you feel your insurance provider works in your interest?
Have you had a rejected claim that you feel was not justified?
Do you trust your insurance provider?
Our Network

Register for our free newsletter

Latest News

The drive to spend

The drive to spend

Why do we rush to buy things we don’t need?


August 12, 2008 1:31 by

The Dh300 coupon that I had for Rivoli has just expired. Unfortunately, in spite of planning to spend the voucher for weeks, I never actually made it to the store, and am quite disappointed about wasting the voucher.
Giving out vouchers and coupons is one of the smartest marketing techniques. We buy stuff we really don’t need, only because we can get it cheaper. It rarely ever strikes us that if not for the voucher, we would have been richer by a lot more.
During events like the Dubai Summer Surprises and the Shopping Festival, cross vouchers (if you buy x, you will get 50 percent off on y) are rampant across the market, and hope to snare every passing customer.
And of course, there is also the flood of unnecessary coupons which slide under your door every morning— from furniture and restaurant vouchers to discounts on buying a building from one of the numerous agents in the city.

But still, a coupon in some ways seems to have the powers of Pied Piper. Are we bound to follow the tune, or can we block it out? What do you think?


Tags: , , , , , , , ,

Leave a Comment