| Kippreport.com

UAE property welcomes first Bollywood endorser

October 5, 2008 4:31 by kippreport

“It’s not just like endorsing some other product. It’s more than that,” said Shah Rukh Khan in an exchange with Kipp Report.

The Bollywood superstar proudly lends his name and image to a property development in Ras Al Khaimah, the northern emirate.

Joining in the footsteps of Brad Pitt, who recently lent his star credibility to a Dubai property, Khan has decided to give way to the hidden architect in him.

The property developers and architects gushed on about the project, called Shah Rukh Khan Boulevard, at press conference on Sunday. They claim it will be a landmark venture and are hoping that the SRK tag will help them to keep the cash flowing in.

So what do you think? Will the so-called king of Indian cinema just add to the list of property ambassadors or be any different?

Tags: architect, celebrity, RAK, Shah Rukh Khan Boulevard, Shah rukh khan endorsing property, UAE