Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
UAE property welcomes first Bollywood endorser
Shah Rukh Khan just put his name on a beachfront residence in Ras Al Khaimah and claims he is more than just an ambassador.
October 5, 2008 4:31 by kippreport
“It’s not just like endorsing some other product. It’s more than that,” said Shah Rukh Khan in an exchange with Kipp Report.
The Bollywood superstar proudly lends his name and image to a property development in Ras Al Khaimah, the northern emirate.
Joining in the footsteps of Brad Pitt, who recently lent his star credibility to a Dubai property, Khan has decided to give way to the hidden architect in him.
The property developers and architects gushed on about the project, called Shah Rukh Khan Boulevard, at press conference on Sunday. They claim it will be a landmark venture and are hoping that the SRK tag will help them to keep the cash flowing in.
So what do you think? Will the so-called king of Indian cinema just add to the list of property ambassadors or be any different?