Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
Why is Dubai obsessed with world records?
An advertising agency in Dubai has announced that it will break the world record for the world’s longest advert.Why?
November 25, 2008 2:52 by kippreport
Adrac, an advertising agency in Dubai is building a 1.5km-long advert costing $3.2 million, which will be taken on a 12-month tour of 40 countries next year. Once completed, it’ll be the world’s largest billboard. And what will the mammoth billboard depict?
“We thought we had to do something that will reflect how fantastic Dubai is. That’s when we came up with the idea of producing Dubai’s skyline in one absolutely huge advert. We wanted to capture a piece of Dubai and take it to as many people as we possibly could in one year,” Rick Jones, Adrac’s Project Head, told Emirates Business 24-7.
Here’s a record for you- who butters up Dubai the most? (Should be a tough call)