We would like to invite you to continue a survey you have started. ...

Do you trust your insurer ?

Strongly agree
Strongly disagree
Insurance provides peace of mind
Insurance is purchased only when compulsory
Terms and Conditions (small print) are clear and easily accessible
Insurance jargon (language) stands in the way of fully understanding each policy
Insurance companies try their best to uphold the details of the policy without cutting corners
Reducing risk, cutting costs and profits are more important to an insurance company than the customer
Insurance companies in the region are as professional as in other more developed markets
Age group
Do you feel your insurance provider works in your interest?
Have you had a rejected claim that you feel was not justified?
Do you trust your insurance provider?
Our Network

Register for our free newsletter

Latest News

Let The Chaos Begin!

The My Number My Identity deadline one has all the usual Ealing Comedy attributes says Alex McNabb.


September 10, 2012 12:15 by

Gulf News today carries a Great Pronouncement Of Doom from UAE telecom provider Etisalat. If you don’t register your SIM card on time, you’re going to have your line cancelled, they tell us. It’s all part of the UAE’s Telecom Regulatory Authority slightly obtuse campaign,  ‘My number, my identity’.

As I predicted earlier, this one has all the usual Ealing Comedy attributes. We are all to trot off to a telephone company office with a passport copy (and original it seems) or a national ID card (copy and original we assume) and re-register our mobile lines by filling a form. The ‘campaign’ started on the 17th June – now Etisalat has given 1.5 million of its 8.6mn subscribers just three months to register their lines, failing which they will suspend the line. Three months after that, it’s cancellation. They’ve sent out texts to the lucky 1.5 million hapless victims telling them to register or lose all within 90 days.

As I pointed out before, it took five years to issue everyone National ID Cards here – and that’s still not a ‘done deal’. The constant slew of frequently clashing announcements, pronouncements, threats and exhortations have provided endless amusement. Now we’re going there all over again.

Does Etisalat really think they can get 1.5 million lines re-registered in 90 days? Even allowing for a constant and equal throughput across all their 104 offices, that means 160 applicants re-registered per office per day, or (with an eight hour day) 20 per hour. Or a constant rate of one registration every three minutes in each and every office.

Don’t make me laugh. Etisalat doesn’t process bill payments that fast, let alone re-registering lines (including, presumably, verifying and inputting the registration information as well as scanning documents etc). Can you imagine the long, hopeless, shuffling queues? I can and I’m in no hurry to play, thank you.

In fact, Etisalat’s spokesperson told GN “It won’t take more than ten minutes to fill the form… everyday we have an average of 10,000 subscribers who approach Etisalat offices to update their personal information.”. At that, frankly unbelievable, number, we’re still talking only 900,000 registrations in 90 days.

And then they’re proposing to text another 1.5 million customers, just to add to the chaos from the preceding 90 days.

Words fail me.


First published on FakePlasticSouks


1 Comment

  1. chaz on September 11, 2012 6:21 am

    incredible huh.

    Broadband, best telecom provider in the middle east and all the other accolades they love to pronounce, followed by “turn up with paper copies of everything in your life”.

    Another world at times really.


Leave a Comment