What does it take to host 16,500 business visitors?
Chinese delegation to Dubai sets benchmark for future corporate getaways
April 21, 2014 3:20 by kippreport
The CEO of Yas Marina Circuit today revealed the full logistical details behind the recent hosting of 16,500 Chinese business visitors in what he called the biggest corporate getaway event ever held in the UAE.
According to Yas Marina Circuit, some 2,491 staff helped deliver the event, which involved more than 8,000 delegates attending festival celebrations on each day, F1-style display races, 13,500kg of food and beverage provisions, 64 performers and 200 buses. Approximately one million photographs were taken of the event.
The Chinese delegation included employees of China’s Nu Skin cosmetics, a company that recently ignited controversy in Chinese media with accusations of aggressive marketing and running pyramid schemes. The Dubai holiday which took place from April 9 to April 12 was an incentive to increase profits and productivity within the company.
Al Ameri, the CEO of Yas Marina Circuit, says: “This was an extremely complex, multi-faceted event which took months of planning and a lot of hard work to execute. We’re extremely proud to add this to our growing portfolio of MICE (Meetings, Incentives, Conferences, and Exhibitions) events, which also includes the World Economic Forum, Etihad’s ten-year anniversary celebration and the IBM Global Staff Conference.” He adds that the Chinese delegation set a benchmark for future corporate events of this nature in the region.
The Nu Skin visit to the UAE – the company’s largest ever ‘incentive’ trip for its sales force as well as the biggest ever corporate holiday delegation to visit the country – encompassed Abu Dhabi, Dubai and Sharjah. During the Abu Dhabi leg, the Chinese tourists filled 16 hotels and enjoyed a tour of the Sheikh Zayed Grand Mosque, a city tour and a Ferrari World Abu Dhabi experience.
Logistical solutions as released by Yas Marina Circuit included:
- 83 Transport Staff
- 2,491 staff (combined YMC and Nu Skin resources)
- 14,127 man-hours worked on site by delivery team
- 200 Buses
- 28 Convertibles
- 23,579 liters of beverages
- 13,500 kg food and beverage
- 97,500 snacks consumed
- 4 Stages
- 64 Performers
- 2,240 feather boas
- 1 Grandstand – capacity of 9,600
- 5 airline companies
- 200 flights total
- 38 hotels in the UAE
- 40,000 room nights total
- 5 Racing drivers
- 4 Aston Martins
- 6 Formula 3000 vehicles
- 5 Radical SST SuperSports
- 950,400 photographs taken