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Why the bi-annual GITEX shopper is a good idea
Keeping up with consumer trends, the Spring edition of GITEX is appropriate for the UAE’s brand of technology lovers who are eager early adopters.
March 26, 2013 5:16 by kippreport
Following the 2012 edition of GITEX, Sheikh Mohammed issued a directive for the Gitex Shopper to be held bi-annually from 2013. Usually hosted in September/October every year, the Spring edition of the exhibition will run from April 3 to 6, 2013, at the Dubai World Trade Centre.
“The spring edition is especially timely as it falls during the school holidays when we see an influx of regional tourists, with their families, who seek out the latest consumer electronics in Dubai” said Hemesh Chandavarkar, Director – Consumer Cluster, Exhibitions and Events Management at Dubai World Trade Centre.
Yet it isn’t only the timing coinciding with the GITEX and holidays which make the second edition of the exhibition a good idea. The Emirates has also seen a significant increase in its population of early adopters. In fact just last week, HE Hisham Abdullah Al Shirawi, Chairman, Economic Zones World, the parent company of Jafza, had said the electronics and IT companies have increased exponentially: “In the past ten years the number of electronics and IT companies in Jebel Ali Free Zone has seen four-fold growth rising from 280 in 2003 to 1,121 in 2012.”
In the past, Kipp has frowned upon having one too many shopping festival – but having a Spring edition of GITEX seems a lot less like overkill and more like adapting to the times. With the frequency of new releases of smart phones, tablets and other consumer electronics, it is safe to say the exhibition will be provide a good platform for tech brands who want an opportunity to offer special releases and offers to its loyal fan base here in the UAE.