Kippreport gets the scoop from Neelesh Bhatnagar, CEO of Emax, and Nadeem Khanzadah, head of omnichannel retail at Jumbo GroupSeptember 2, 2015 5:24
Why we don’t like the ‘Ice Bucket Challenge’
If you are reading this, chances are you already know what the Ice Bucket Challenge (IBC) is
August 20, 2014 3:24 by Nadine Sayegh
For those of you who don’t, the IBC has taken social media by storm all around the world and, as the name suggests, involves dumping a bucket of ice-cold water onto yourself.
Here is how it works: a friend nominates you to take part in the challenge and you then have two options – you can go through with the stunt and dump a bucket of icy water onto yourself (within 24 hours of your nomination) or donate $100 to the ALS Association in the United States.
ALS, also known as Amyotrophic Lateral Sclerosis, is a disease that largely affects the brain and spinal cord causing difficultly in moving muscles.
We are not evil people; we are completely onboard with raising awareness for a misunderstood and under-represented disease.
What we don’t get, however, is how this campaign is going about it.
These are your options: you either film drenching yourself in freezing water or you donate money for this cause. Doesn’t this position donating as the less desirable choice?
Also, what does this say about individuals who choose to dump cold water on themselves, rather than contribute to a genuine cause?
For the first time in a long time, Charlie Sheen was right: he took up the challenge but, instead of freezing water, he threw $10,000 on himself stating that he will be donating the sum to the ALS Association and encourages everyone to do the same.
Most people will want to jump on the bandwagon and do what everyone else is doing, but the result is a bunch of silly YouTube clips and no funds for the ALS Association (we might be exaggerating, it is raising a lot of money).
We understand why it’s creating a buzz, and for the most part, are very glad that it is, because it is generating money.
So, why are we complaining?
Well, we would much rather see people rallying to support a cause because they want to genuinely help, without a foolish challenge for an excuse – but maybe that is too idealistic for today’s world.