Kippreport gets the scoop from Neelesh Bhatnagar, CEO of Emax, and Nadeem Khanzadah, head of omnichannel retail at Jumbo GroupSeptember 2, 2015 5:24
Will this man’s unfinished message encourage you not to text and drive?
Last words of 22-year-old driver killed after car crash serve as an eerie reminder why texting and driving is a fatal combination.
April 16, 2013 10:28 by Eva Fernandes
Don’t text while you drive.
If you’ve heard those words once, you’ve heard them a hundred times. It is common sense, really – everyone knows that driving requires the kind of attention that does not allow for multi-tasking, especially when one of those tasks involves typing out a message on your smart phone.
Still, many are guilty of this modern-day affliction. I’d love to be the righteous exemption from the rule, but I can’t. Truth be told, I don’t drive very often and when I do, I limit my texting to times when I am stuck in traffic—but I still do it. I wish I could say: “Yes, I do message while driving, but only in times of emergencies.” But, alas, there have been times when I have grabbed my phone mid-driving, just to text three letters: ‘bye.’ Silly as it sounds, I do it – and I know I am not alone.
So, why do we do it when we know it could prove fatal – and what will it take to get us to stop?
Parents of a 22-year-old who died while texting his friend are hoping that a screen shot of his last unfinished text will be an eerie reminder of the fate that awaits those who text while at the wheel.
“Sounds good my man, seeya soon, ill tw … ,” were the last words Alexander Heit typed before he drifted into oncoming traffic in Colarado, US. He died after the crash on April 3rd.
“In a split second you could ruin your future, injure or kill others, and tear a hole in the heart of everyone who loves you” said the boy’s mother Sharon Heit in a statement.
Have a look at the photograph again. Here’s hoping it will result with one less death due to texting and driving.