Kippreport gets the scoop from Neelesh Bhatnagar, CEO of Emax, and Nadeem Khanzadah, head of omnichannel retail at Jumbo GroupSeptember 2, 2015 5:24
Would you pay to be away from howling toddlers?
Out of sheer demand, it may only be a matter of time before airlines, restaurants and movie theatres take a leaf out of this airline’s book and start adopting attractive packages like that. The people of Twitter have spoken.
February 10, 2013 10:32 by Muhammad Aldalou
Air Asia X, a budget airline operating within Malaysia has recently launched a ‘quiet-zone’ campaign for adults fed up of listening to wailing babies during a flight. The solution is a mere $15 (AED 50) away and it truly is an offer that you can’t refuse; even if you were the parent of said baby.
Kipp was recently on a 7-hour flight and as luck would have it – the airline was attempting to break the world record for the amount of crying babies on board (not really) – and had that offer been available to us; we would have paid double if not triple that amount for some peace.
There can only be a handful of people that are unable to relate with the experience of blocking out a baby’s cry – or trying to at least. Even if you were the parent of a howling baby, feeling helplessly frustrated and telling the rest of us to ‘suck it up’; well we have news for you. We just can’t. It’s not a black-and-white case of it being a nuisance or merely disturbing our peace but a genuine scientific explanation as to why we can’t ignore a baby’s cry.
Naturally, when this clever marketing stunt hit the world of social forums, people were both amused and hopeful. But it didn’t stop there and it won’t. Out of sheer demand, it may only be a matter of time before airlines, restaurants and movie theatres take a leaf out of this airline’s book and start adopting attractive packages like that. The people of Twitter have spoken.
Speaking of following in the footsteps of others, a couple who had been flying to Washington DC with 14-week old twins last September were considerate enough to distribute goodie bags to the passengers on the flight. They were both nervous that their children would disturb the other flyers so they handed out sweets, ear plugs and an apology note.