Kippreport gets the scoop from Neelesh Bhatnagar, CEO of Emax, and Nadeem Khanzadah, head of omnichannel retail at Jumbo GroupSeptember 2, 2015 5:24
YouTube says enough is enough; clean up your act!
Angry, grammatically challenged and avid YouTube users who love writing provocative comments may be hitting a brick wall with this announcement
July 26, 2012 11:32 by Muhammad Aldalou
Left, right and center are constant media reports reminding us of the phenomenon that is social media; as well as its ability to spread through ‘netizens’ of the world, to different continents, in different languages and carrying different accomplishments. While some may make use of its speedy nature to find out Kim Kardashian’s latest scandal or perfume release, others find use in it to topple down unwanted governments and bring freedom into their living rooms.
Not to serve as the Devil’s Advocate, but a magnet has two poles and so does social media. It serves as a blessing and a curse, like intelligence, good looks or success. This may come as no surprise but YouTube represents the Internet’s dominance of streaming media. YouTube says that roughly 60 hours of new videos are uploaded to the site every minute, well over 800 million users every month and is the third most visited website after Google and Facebook.
But, just like with any platform or entity of that enormity, trouble can be brewed. And just like any avid ‘YouTuber’ would tell you; it’s an accomplishment to find a video without negative comments, criticism, blasphemy, profanity, inappropriate discussions and every other slurred use of a language; and I’ve only noticed ones in English!
That brings us to the present, where YouTube (which is a subsidiary of Google since 2006, bought for $1.6 billion) is pushing its users to use their real names and identities when posting comments or uploading videos on the website. Through the miracle of linking Google+ accounts they have displayed how users would normally look (JoeySam87 – Picture of a cat) and how they will appear (Joey Samson – Real Picture). According to YouTube’s blog, the policy change, first instituted on June 29, now allows users the option of using their Google+ profile, or their real name.
The announcement stirred mixed reactions and anticipation of possibly more future changes, but YouTube officials have declined to comment at this very moment. Many grammatically-challenged and angry users may feel frustrated at this new campaign (what else is new?) but the fact of the matter is; it’s a business and Google is surely going to put its clients first. This is just the first step in the process of cleaning out the gutters of YouTube anonymity. The man has spoken? Well, who started it?
Established companies, creative artists, designers, celebrities and advertisers will have a much better image of the website if it is a bit more well managed and offence-free. How a platform of that size will begin to embark on such a process is beyond imagination but if there is a will there is a way, oh and a pop up box.
When a YouTube user now tries to comment on a video, a box pops up asking that person to start using their “full name” at the video sharing site. The “full name” is taken from the person’s Google+ account.
After the box appears, you still have the option to refuse, but if you do that another box will pop up asking you to justify that decision. Oh yes, Big Brother, my eyes never sleep.
Below are the choices offered:
My channel is for show or character
My channel is for a music artist of group
My channel is for a product, business or organization
My channel is well-known for other reasons
My channel is for personal use, but I cannot use my real name
I’m not sure, I’ll decide later
I think for now, let’s all decide later whether this plan would work, but Kipp for one wouldn’t mind seeing a clean comment section once in a while. Whether you view this move as Google’s latest method of stripping us of anonymity or a genuine business strategy is irrelevant because change is coming. But, is it the change we hope for or the change we hoped would never come?