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Zuckerberg . . . and a screaming goat


The social networking site has already released a fourth advert to promote its recently released 'Facebook Home' layer for Android. . .

April 14, 2013 6:10 by

Whether or not we choose to like Facebook (no pun intended) and its methods of rolling out new developments, we’ve known one thing all along. What it does bring out is always pitched to an enormous audience; and by extension, that means that where other companies may fail, Facebook has a higher chance of success. It’s got numbers on its side.

As you all know, Mark Zuckerberg (CEO) had us all holding our breath last week for a major announcement. We all suspected – despite his many efforts to deny it – a Facebook phone. Failing that, we thought we’d be getting an alternative operating system. No such luck.

What we got, instead, was Facebook Home, a layer-like feature that is to Android’s operating system what icing is to cake – or at least that’s what it’s meant to be. Essentially it takes over your phone and creates an entirely different experience for you that’s wholly based around your friends’ lives. You can read more about it here, but this ‘layer’ has already been released on April 12 and HTC First comes pre-loaded with it.

In a nutshell, if ever there was a Facebook monopoly, this would be the first step.

From my own observations, I can’t say this feature has been particularly well-received so far, but that could be because everything that’s been said about it was based on sentiment and not actual experience. Still, for something to be popular, users must be able to imagine themselves enjoying it and integrating it into their daily lives. A lot of it is conceptual. Practicality and efficiency come later.

It’s also interesting to see how it’s marketed itself so far. In the short span of just over a week, it has already released its fourth advertisement for ‘Home’ – all of which paint the same picture of an overly absorbed user mesmerised by the world his friends live in, paying little attention to everything else. The more recent one features Zuckerberg in Facebook’s office and a screaming goat, so it’s substantially funnier than the rest.

We might be fond of the social network – as more than a billion people evidently are – but do we really want our entire smartphone experience to be Facebook-centric? That’s almost as ridiculous as having a cheeseburger (assuming you like cheeseburgers) for every meal of every day.



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