Archives for the ‘advertising’ Category
  The kingdom and the crisis»

Saudi Arabia’s advertising executives say they’ve changed the way they do business because of the economic crisis, and that the days of “babying” are over, reports Communicate.

November 12, 2009

Still spending»
Despite the current economic situation, advertisers in the region are still pumping a lot of money into television, say research reports.

August 20, 2009

Would you watch ads to talk for free?»
As the UAE prepares to welcome more telecom operators, we wonder if an ad-funded mobile service could take-off here.

August 10, 2009

Word of mouth most trusted form of advertising, says Nielsen»
Nine out of 10 Internet consumers claim recommendations made by friends and family members are the most "trusted" forms...

July 29, 2009

Unleash the ugly»
Saatchi's outspoken CEO Kevin Roberts tells Austyn Allison from Communicate that the time for analysis is over. Advertising is going to get ugly.

July 22, 2009


Ad spend down 26 pc»
Advertising spend in the UAE fell 26 percent in the first half of 2009 compared to the same period in 2008...

July 12, 2009


The rise of radio, Part II»
The downturn may have an upside for one overlooked advertising medium, Part II.

June 25, 2009


The rise of radio, Part I»
The downturn may have an upside for one overlooked advertising medium, Part I.

June 24, 2009

The agency of the future, Part II»
The pace of change in the industry has become so fast it’s hard to know what’s next. Communicate asks regional marketers to gaze into their crystal balls, Part II.

June 8, 2009

The agency of the future, Part I»
The pace of change in the industry has become so fast it’s hard to know what’s next. Communicate asks regional marketers to gaze into their crystal balls, Part I.

June 7, 2009

Deconstructing the ‘Lebanese bimbo’»
Women have long been stereotyped as blank bimbos or kitchen cleaners in Lebanese advertising. Industry watchers say this is gradually changing, but few are clamoring for liberation, says Communicate magazine.

June 3, 2009

Conversations with an advertising Don»
Ramzi Raad, chairman and CEO of TBWA/RAAD, speaks to Kipp about the region’s industry, the Lynx debacle and why he expects digital advertising to boom.

May 21, 2009

The awry story of ads and awards»
Controversies regarding the work of FP7, the Agency of the year at the 2009 Dubai Lynx Awards has taken the regional advertising industry by storm.

March 30, 2009

A brave new world»
Consumers across the world are now changing their expectations from brands; to survive, an advertising agency has to evolve, says Laura Desmond, the global CEO of Starcom MediaVest Group.

March 16, 2009

Who’s surfing?»
Advertisers want a return on their investments for online campaigns. They want to know who’s visiting which websites, and for how long. Some online companies are willing to oblige.

March 12, 2009

Next page »