Archives for the ‘marketing’ Category
  Brands get personal»

Many of the world’s biggest brands are helmed by charismatic and high-profile leaders. But why are regional examples so thin on the ground?

February 28, 2010

Making friends with Facebook»
Middle East brands are slowing starting to embrace the benefits of social media.

February 25, 2010

Sporting chance»
Sports sponsorship was slow to get off the ground in the Middle East, but as brands develop more vibrant and sophisticated approaches, the game is changing.

February 22, 2010

Engaging a ‘bridezilla’»
Marketers are saying ‘I do’ to the wedding industry, which is worth $700 million a year in the Middle East.

February 19, 2010

Iran’s user generation»
Former head of BBC Persian Rob Beynon says that social networks may have been pivotal in the Iranian elections, but they don’t mean news is dead.

February 19, 2010


A wing and a player»
Red Bull plumps for extreme sports to emphasize its ‘body and mind’ branding, says Communicate magazine.

February 19, 2010


Inside Intel»
Intel’s general manager for the GCC tells Gulf Marketing Review how the chip maker plans to ‘leap ahead’ in marketing.

February 19, 2010


Can Saudi firms be brand savvy?»
Going public is forcing many of Saudi Arabia’s traditional family firms to take a more modern approach to branding, says Mohammed Abaalkheil.

February 2, 2010

A whole new man-scape»
Sales in men’s grooming products are expected to hit $85 billion, with men trimming, clipping and shaving more than ever before. Gulf Marketing Review meets the razor-sharp Philips’ exec who’s capitalizing on the ‘man-scaping’ trend.

January 28, 2010

Destination unknown, Part II»
It is essential to find a unique selling point to market a destination, Ken Kelling, communications director for Visit London, tells Communicate magazine, Part II.

January 7, 2010

Destination unknown, Part I»
It is essential to find a unique selling point to market a destination, Ken Kelling, communications director for Visit London, tells Communicate magazine, Part I.

January 6, 2010

Keeping it real»
A new generation of marketers and game developers is transforming advergaming into real-time corporate advocacy.

December 3, 2009

The marketing mantra»
Thanks to the financial crisis, advertising money has fallen, and expectations have increased. So how do marketers strike the right deal?

November 11, 2009

People still gotta eat…Part II»
The region’s food sector appears to be having a more palatable year than many other businesses, Part II.

October 28, 2009

People still gotta eat…Part I»
The region’s food sector appears to be having a more palatable year than many other businesses, Part I.

October 27, 2009

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