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The chase is on…

Coca-Cola’s Fanta drink is getting serious with its online strategy…by having a bit of 3D fun in Downtown Dubai

April 4, 2011 9:46 by



Coca-Cola brand, Fanta, has launched its latest online campaign called Fanta Chase using a 3D projection mapping clip reflected on Souk Al Bahar in Downtown Dubai.

The regional launch coincides with the international launch that rolled out within an American Ido episode. Much like this campaign, most of Fanta’s marketing strategy will remain heavily digital.

Source: KippReportdotcom on Youtube



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