Coca-Cola brand, Fanta, has launched its latest online campaign called Fanta Chase using a 3D projection mapping clip reflected on Souk Al Bahar in Downtown Dubai.
The regional launch coincides with the international launch that rolled out within an American Ido episode. Much like this campaign, most of Fanta’s marketing strategy will remain heavily digital.
Motorola is back on the convergence race with the launch of its new Motorola Razr. Not the same one that was launched in 2005, but a smarter, thinner one.
Kipp speaks to Vladimir Malugin Executive Director MENA at HTC; we ask him about the future of the Android phone, the impact of the passing of Steve Jobs on the smartphone market and of course, more about the new phone the HTC Sensational XL that launched this Wednesday, October 12.
Irish entrepreneur and chief executive officer of Dubai-based e-commerce site, Cobone.com, talks about shifting away from products and focusing more on "what the company's really good at" since the acquisition.
F&B General Manager at Al Khayyat Investments talks to Kipp Report about operating BurgerFuel's own call centre, diversified food offerings and expansion plans over the next five years.
At the final day of the Arabian Travel Market's 20th edition, CEO of Qatar Airways Akbar Al Baker speaks to Kipp Report about regaining expansion momentum, airline alliances, Hamad International Airport and how gulf carriers are now perceived.
Irish entrepreneur and chief executive officer of Dubai-based e-commerce site, Cobone.com, talks about shifting away from products and focusing more on "what the company's really good at" since the acquisition.