Events | kippreport.com

Analysis		Media/Marketing
Two years on, Lebanon struggles to deal with another fine mess		Gulf Air signs sponsorship deal with sixth best football club in London
The worst environmental disaster in Lebanon's history turns two this summer. Government claims it has made progress in clearing up the mess, environmental campaigners disagree.		Queens Park Rangers to carry Gulf Air branding on their shirts from next season. With Bernie Ecclestone, Flavio Briatore and Lakshmi Mittal involved the club could be destined for big things.
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Innovation		Analysis
TV addicts paid to suggest reality TV concepts		Ivory Tower protestor website gutted as Dubai real estate credibility called to question
Boss of Endemol launches online community to create new reality TV concepts. Active users earn $500; green-lighted projects paid $50,000.		Website of well-organized Dubai property protestors gutted of content. Ivory Tower developer and RERA also silent, as much delayed project continues to stall.
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Analysis		Innovation
Five reasons why things aren't so bad		Introducing Spikeball and Leet: the cricket and football for the next century
Stop grumbling, things could be worse - you could be a US car buyer, a UK homeowner, or a BP executive trying to work in Russia.		Is it possible to create - and successfully spread - and all-new sport? Two new ideas from the US and Finland hope a more networked world does the trick.
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People		People
Hot brand Puma coolly aims for clever - not big		The secret life of...Prince Al-Waleed bin Talal
But Siobhan Adams runs out of steam talking to Puma CEO, Jochem Zeitz.		...or everything you ever wanted to know, but were afraid to ask.
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Opinion		Media/Marketing
Theme park central, or theme park overload?		Testy creatives hit back at Saatchi jibes
A Madame Tussauds museum is on its way to Dubai, joining Marvel, Universal Studios and Legoland. But is this explosion of the entertainment industry sustainable?		Advertising creatives in the region respond strongly to 'crap' criticism from Lovemark guru Kevin Roberts.
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profile		q&a
Barakat's $109m healthy feast		Cowabunga! How PR creates (and copes with) crazes
Consumers may stop eating meat or fish, but they'll never stop eating fresh fruits and vegetables, says the CEO of the UAE's leading supplier. "It's the healthiest business."		Fred Cook of PR firm Golin Harris on youth marketing, online dialogue and riding the Teenage Mutant Ninja Turtles craze.
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office life		office life
May 30		May 23
Kiwis in Dubai; Keep Petrol Expensive; Preserving Old Dubai; Creative Business Cards; The Business of Freegans; Business Start-Ups in a Recession.		Tourism's New Destinations; The Modern Silk Road; Gasoline is Cheap; Million Dollar Homes; Mover and Sheika; Can Bloggers Earn?
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Retail		Analysis
Corporate failure stalks Second Life		Great flagships stores: not so big, as clever
Reebok, Coca-Cola, Adidas, Reuters...Second Life has gone a great job attracting corporates. But nine out of ten business forays into the virtual world fail within 18 months.		In retail, the term 'flagship' is greatly overused. It is not so much a question of size, as brand personality, says Aubrey Ghose.
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office life		Analysis
May 16		Ten things you may not know about... natural gas
Riyadh Bosses the Dollar; Oil's Murky Math; Dubai's Roads; Jingle Mail; Business-Like Bezos; Penthouse Gets Pious; The State of Mobile Advertising.		With several new projects in the pipeline, including a $25bn development in Abu Dhabi, the industry is all set for major expansion.
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Middle East Business News & Analysis from Dubai | kippreport.com

New Business Thinking

| July 6, 2008

Events

3D Marketing: Culture, Gender, Age Adapting Marketing Strategies to Changing Gulf Demographics

The fragmented GCC consumer market results from the unique demographic conditions of the region: large number of expatriate workers, disproportionate gender mix, low median age and a multicultural environment. This GMR event offers tools for a more acurate Gulf market segmentation.

United Arab Emirates,Dubai

jazeela@questcommunication.net

May 28, 2008

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Non Conventional Luxury Marketing

Marketing and advertising are under severe makeover. For a traditionalist industry like the luxury, this fact can translate either into obstacles or into new, exciting opportunities. This GMR conference is offering guidelines and actionables to help the luxury sector make the most of the new age of marketing

United Arab Emirates,Dubai

jazeela@questcommunication.net

Jun 10, 2008

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Net Gains - Profiting through Innovation in the Financial Services Marketing

Innovation in marketing strategies and a solid brand reputation are what give a strong competitive advantage in the Gulf's financial sector. This one day GMR conference delivers startegic solutions within a unique networking environment for marketers in banking and finance

United Arab Emirates,Jumeirah Beach Hotel

Jazeela@questcommunication.net

Jun 11, 2008

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Building Brand Equity in FMCG

Driving growth and profitability in the FMCG sector has become a primordial marketing task. With countless worldwide brands fighting with local production to dominate the Gulf market only the very fittest can survive. This one-day conference brings together key FMCG marketers from the regional and international markets to challenge the status quo and highlight ways to increase ROI, build brand awareness and capture increased market share.

Saudi Arabia,Riyadh

jazeela@questcommunication.net

Jun 17, 2008

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Analysis		Media/Marketing
Two years on, Lebanon struggles to deal with another fine mess The worst environmental disaster in Lebanon's history turns two this summer. Government claims it has made progress in clearing up the mess, environmental campaigners disagree.	July 4 Starstruck: the New Gulf Hotels; Microsoft After Gates; Nature's Air Conditioning; Behind the Food Crisis; How to Set Up a Retirement Plan; 5 Tips for Finding Your Dream Office.	Gulf Air signs sponsorship deal with sixth best football club in London Queens Park Rangers to carry Gulf Air branding on their shirts from next season. With Bernie Ecclestone, Flavio Briatore and Lakshmi Mittal involved the club could be destined for big things.
Jul 05, 2008 \| The Work	Jul 04, 2008 \|	Jul 03, 2008 \| The Work

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