| Kippreport.com

‘Think, drink, and move’

August 19, 2010 6:59 by kippreport

What role does Coca-Cola have to play in the future when there are noticeable moves toward eating unprocessed foods as part of a healthy diet?

For 124 years we’ve had an uncompromising commitment to product safety and quality, and to create great-tasting products we can be proud to put our name on. We are all about providing options, so people have access to choices that suit their needs and lifestyles. Today, our beverage portfolio includes more than 500 brands, including sparkling beverages, juices and juice drinks, water, sports drinks, and ready-to-drink coffee and tea. And you can bet our  portfolio will continue to grow as we strive to stay ahead of what consumers want.

What plans does Coca-Cola have to make its products healthier?

We think all of our products can fit into healthful lifestyles. That’s why we work so hard to provide a variety of products for every lifestyle, life stage, and occasion. Consumers who want to reduce the calories or sugar they consume from beverages can choose from our continuously expanding portfolio of no- and low-calorie beverages, as well as smaller portion sizes of our regular beverages. Today, we provide more than 800 no- and low-calorie beverages, which make up nearly 25 percent of our global portfolio. This means we’ve got a great-tasting, no-calorie option for all of our leading sparkling beverages. Essentially, there’s a Coke for everyone.

- Trends magazine.

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