close

policy

We would like to invite you to continue a survey you have started. ...

Do you trust your insurer ?

Strongly agree
Agree
Disagree
Strongly disagree
Insurance provides peace of mind
Insurance is purchased only when compulsory
Terms and Conditions (small print) are clear and easily accessible
Insurance jargon (language) stands in the way of fully understanding each policy
Insurance companies try their best to uphold the details of the policy without cutting corners
Reducing risk, cutting costs and profits are more important to an insurance company than the customer
Insurance companies in the region are as professional as in other more developed markets
Gender
Age group
Do you feel your insurance provider works in your interest?
Have you had a rejected claim that you feel was not justified?
Do you trust your insurance provider?
Our Network

Register for our free newsletter

 
 
Latest News

2010: Trends and realities, Part II

2010: Trends and realities, Part II

Gulf Marketing Review magazine offers some insights that marketers might find handy to use in the New Year, Part II.

0

January 6, 2010 1:54 by



Loyal subjects

Taking your brand to as many touchpoints as possible is a function of the changing definition of customer loyalty. Nowadays, because there are so many product choices, a satisfied customer is not necessarily a loyal one, so brands need to keep the conversation going.

The product choice quandary is compounded by standardization of features, such that in some cases branding and marketing are the only apparent differences between products – category atomization. Then, as products become multifunctional and more homogenized, they overlap several categories. However, this atomization of categories not only exposes the brand to new markets but creates opportunities to invent unique categories.

Consumer convergence

Convergence is not limited to media and sectors either. As consumers create bigger digital footprints through online social communities, they are also forming or “converging” into different groups, based on geographical locations as well as interests and personalities. They will seek out like-minded individuals, creating masses of targeted niche groups that marketers can target. In addition, as Mohan Agarwal, visiting professor of marketing at the University of Delaware, has found, these consumers have new expectations: they want solutions, not products; they value support more than the product; and they expect a great purchase experience.



Pages: 1 2 3 4

0

Tags: , , , , , ,

Leave a Comment