New Year brings with it splendid new opportunitiesJanuary 4, 2016 10:46
‘86 per cent of UAE residents happy about Dubai’s Expo 2020 win’
Survey by YouGov and Kippreport.com reveals public’s reactions
January 27, 2014 3:44 by leilaalmawy
The Expo 2020 has garnered a lot of positivity in the past few months, both before and after the win, which has set the event’s standards high and resulted in huge expectations on a global scale. However, as with any event, there will always be mixed feedback, so YouGov, an online market research hub, and Kippreport.com conducted an online survey to determine UAE residents’ reactions to the expo win.
Regardless of how much respondents knew about the expo, because of the hype surrounding the subject, everybody felt the need to participate and find out whether Dubai won or not. With 1,022 participants, the compiled data reveals that 57 per cent found out about the victory from TV channels, followed by social media and newspapers. Evidently, 86 per cent are happy about the win, leaving four per cent with reservations and setbacks in terms of economic changes that would follow. Ultimately, along with global exposure and improvements in market economies, the cost of living is bound to rise, which, understandably, leaves many with qualms about making ends meet.
World Expos are a key meeting point for the global community to share innovations and make progress on issues of international importance, such as the global economy, sustainable development and improved quality of life for the global population, according to the Dubai Expo 2020 website, which can be cited as a reason for why 42 per cent lists it as an incentive to change their jobs for better opportunities. Furthermore, 39 per cent adds that they want more of such events to take place, 25 per cent wants more shopping malls to be built and 24 per cent lists establishing hotels as a must, thereby demonstrating the general public’s aspirations for an improved economy.
Although the World Expo takes place every five years, its preparation takes time, which is why Dubai was selected seven years in advance. The last expo was held in Shanghai, China, in 2010, under the theme ‘Better City, Better Life’, which turned the industrial city into a thriving cultural district. The next expo will take place in Milan, Italy, in 2015, under the theme ‘Feeding the Planet, Energy for Life’.