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A beautiful future

A beautiful future

The beauty industry in the Middle East is growing at a rapid pace and is currently valued at more than $2bn.

August 17, 2008 1:03 by

The Middle East cosmetics and personal care sector has just reported sales of more than $2bn in 2007, up from $382m in 2002. Annual per capita spend on cosmetics and fragrances in the Gulf is reportedly one of the highest in the world, estimated at around $350 per head. And purchase of beauty products has been rising at more than 19 percent per year.
The numbers don’t stop with that.
Shopping mall space dedicated to beauty products has grown by more than 30 percent in the past three years. And current estimates put the number of hair salons in the UAE at around 3,000, with more than 30,000 throughout the Gulf.
During the last few months, around ten global cosmetic majors have opened branch offices in Dubai, including Chanel Limited, Estee Lauder Middle East, Revlon Middle East, Parfums Christian Dior and Elizabeth Arden.
So why this craze with the beauty industry in the region? A major portion of it can be tagged on to the young population, with more than 60 percent of the population in the region is under the age of 25 according to some estimates. People in the beauty industry also say that grooming is increasingly becoming an important activity for men as well as women in the region. Another factor leading to the increasing number of spas is the region’s hot weather, which analysts say is fueling the spending on certain items like moisturizers and fragrances that are tailored for the market.

So, what is the price tag of beauty?
Anantara spa at the Emirates Palace hotel has treatments starting at Dh250, but to get a treatment at the lavishly decorated Assawan Spa in the Burj Al Arab, you will have to shell out a minimum of Dh500. Located near the Burj Dubai at the Palace Hotel, the Le Spa, has one floor for men and another for women and charges Dh430 for a facial.
1847, a men-only spa at the Emirates Towers Boulevard, charges Dhs220 per hour for a massage, while H20, another male spa located close-by in the Jumeirah Emirates Towers is slightly cheaper; its Oxygen Lounge, which offers massaging “Cosmos” chairs with 3D movies, costs between Dh75 and Dh300.

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