Register for our free newsletter

 
 
Latest News

A business discussion with the author of ‘Connect The Dots’

Kipp sits with John Lincoln, author of a recently published 'business playbook' and talks about marketing to women, hiring correctly, knowing your exit strategy and other dots that need connecting.

December 3, 2012 3:15 by

John Lincoln, Vice President of Marketing (Enterprise Segment) at UAE’s du and recently published author of business playbook “Connect The Dots” says that the book is his tribute to the tremendous spirit of the small and medium businesses that drive the world economy forward.

The book begins unusually at the end. The first chapter boldly plunges into the deep end and talks about the need to have an exit strategy. Know your exit before you take the bull by the horns, he writes. Every business has an end to it, one way or the other, and most entrepreneurs think they have a good idea but don’t consider their exit strategy.

Is your plan to fill a market gap and sell it off, do you plan to launch an IPO or keep it until retirement? The author stresses that – in either case – one needs to have a plan.

Lincoln addresses many of the regional issues as well as International business tactics. The book covers everything from price wars and marketing for women to forming the correct proposition and planning before you look for funding. It takes the reader through practical theories, stories, experiences and illustrations into why leadership is important, why more women should get into business, what makes a good manager and the art of segmentation among many other core strategies.

“The problem is that most companies operate with an opportunistic mindset when they should be carrying a strategic one,” he says. A lot of businesses are unable to ‘connect the dots’ and John says that this was the primary motive to write and spread his decades of acquired experience and knowledge to the region.

“I too did start my own business at one point,” he says. “And it failed miserably and I’ve learned a lot from it. I talk very openly and honestly about it in the book.”

 

Tags: , ,

 
Virgin_Yas_Interior_051

Virgin Megastore’s president tells all

From a CD and DVD store to a lifestyle destination

December 15, 2014 4:56 by
 
interviewjob

What was your first job interview like?

Nervous about your first job interview? Here's some feedback from Dubai's latest recruits.

November 3, 2014 6:35 by
 
Eid

Eid: Home is where the heart is

More and more Dubai residents are spending their long weekend in the emirate

September 30, 2014 3:55 by
 
Capture

Will you be using the Dubai Tram?

The crowd at CityScape Global answers.

September 23, 2014 6:33 by
 

TV

Rss More TV  
 
renault

Video: Renault races round The Dubai Mall

The video, taken in The Dubai Mall, has already received more than 1 million views

December 18, 2014 9:05 by
 
Virgin_Yas_Interior_051

Virgin Megastore’s president tells all

From a CD and DVD store to a lifestyle destination

December 15, 2014 4:56 by
 
Ford 3

Ford Mustang – Live in Dubai

Ford Middle East continues the unveiling of its 2015 Ford Mustang at the Burj Khalifa with a live action event

December 4, 2014 8:33 by
 
mistang2

Video: Mustang assembled atop the Burj Khalifa

Ford Middle East launched the 2015 Ford Mustang last week, but you will never guess how they did it...

November 24, 2014 10:44 by
 
interviewjob

What was your first job interview like?

Nervous about your first job interview? Here's some feedback from Dubai's latest recruits.

November 3, 2014 6:35 by
 
20141014_113849

VIDEO: Welcome to At the Top, Burj Khalifa SKY

Scared of heights? Don’t look down…

October 15, 2014 5:38 by
 
Eid

Eid: Home is where the heart is

More and more Dubai residents are spending their long weekend in the emirate

September 30, 2014 3:55 by
 

Leave a Comment