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Android KitKat unwrapped
Google’s new mobile operating system named after chocolate treat
September 4, 2013 2:20 by kippreport
As Google’s Android passed one billion activations earlier this week, the internet giant has joined hands with leading food and beverage company Nestlé to release its latest mobile operating system, the ‘Android KitKat’.
Many expected the OS to be named “Android Key Lime”, as it was referred to internally, but after months of speculation, Google has chosen the famous biscuit bar as its namesake.
Since the launch of ‘Android Cupcake’ in 2009, the search engine giant has been developing sweet-themed Androids in alphabetical order, with K being the latest letter, and resulted in collaboration with Nestlé’s KitKat.
“We couldn’t imagine a better name for our Android K release than the tasty chocolate bar that’s been a favourite among the team since the early days of Android,” says Marc Vanlerberghe, director of Android marketing.
To mark the release of the operating system, more than 50 million specially branded KitKat bars will be available in 19 global markets, including the Middle East. The packs aim to encourage consumers to win prizes by visiting android.com/kitkat.
Gifts include a limited number of Google Nexus 7 tablets and credits to spend in Google Play – Google’s online store for apps, games, music, movies, books and more.
The initiative is part of Nestlé’s goal to gain a better understanding and more interaction with consumers, by using digital technology and online presence.
“We’re excited to announce this partnership with Android, the world’s most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break,” says Patrice Bula, Nestlé’s head of marketing.