‘The traditional ad banner is not dead, it has just evolved’June 1, 2015 4:00
Are you excited about the Dubai Shopping Festival?
The results are in.
February 7, 2010 1:30 by Aarti Nagraj
But while tourists from outside the UAE may be coming in bigger numbers, it seems like the event has lost its charm for some. In a Kipp reader poll, the majority of respondents said that they are not excited about DSF this year. Around 41 percent said that it’s boring, and 31 percent said the festival is just an excuse to make us spend money.
Only 24 percent of our respondents said that they are hoping to find a few bargains during the festival, and another 4 percent said that they enjoy the event because of the cultural activities that take place in Dubai, rather than the shopping.
The festivities that accompany the retail event are often touted to be special; among the attractions this year, The Walk at JBR in Dubai Marina includes the heritage village which will host mock Emirati weddings, local cuisines, handicrafts, folklore dances and costumes. And then there is the Global Village, which has pavilions and performances from all over the world.
But while promotions and shopping offers can be tempting and exotic cultural events can be entertaining, somehow, the lure of the DSF seems to have faded.
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