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Back on track? GCC Corporate Banking in recovery
GCC corporate banking profitability is on its way to recovering from the turmoil of the financial crisis, or so says the latest report by The Boston Consulting Group (BCG).
December 14, 2011 4:57 by Precious de Leon
…successful and sustainable implementation. The main focus areas for 2012/2013 (e.g. customer intelligence, account planning, structured sales processes) are actually the areas with the lowest level of sophistication in GCC banks compared to regional/international peers.
“International best practices show that a standardization of customer sales and service processes and insightful, fact-based customer intelligence are key drivers for success”, said Massi. “Winning corporate banks in the GCC will not only have to develop compelling industry solutions, but will also have to excel in driving implementation and cultural change during the next 2-3 years,” concluded Massi.
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