BBM downloaded by 20 million new users
Executive VP says focus is no longer on numbers, but active engagement.
October 30, 2013 5:38 by kippreport
In the week since BlackBerry Messenger (BBM) has been made available to iPhone and Android users, the messaging application has been downloaded by 20 million new users across both platforms. This brings the total number of BBM users to 80 million worldwide.
BBM was downloaded by ten million users in the first 24 hours after its launch and was the top free overall app in 35 countries on Google Play and in 107 countries in Apple’s App Store throughout its first week.
Andrew Bocking, executive vice-president of BBM at BlackBerry, says that while the number of people downloading the application is welcome, the real focus will be on active users of BBM, rather than simply looking at download numbers.
“It is great to see so many people downloading BBM, but the true measurement for us is engagement – the connections being made and conversations in which our BBM community engages. The power of BBM has always been the active, real conversations and interaction that our customers enjoy,” he says.
When the application was first made available to both platforms last week, users that hadn’t pre-registered to download it were forced to wait in a virtual queue due to heavy demand. However, BlackBerry has revealed that, over this past weekend, it was able to remove the virtual line-up, so that Android and iPhone users can download it without having to wait.
The release came after numerous delays, due to excessive demand and technical difficulties after an unreleased version of the app was posted online.