Our Network

Register for our free newsletter

 
 
Latest News

Behind the curtain of Simone Heng

At 28, the Singapore-born Australian media personality has found it in herself to develop her own name, face and voice as a brand.

0

December 13, 2012 12:06 by



What do you call yourself – professionally speaking?

I call myself a media personality. I used to hate that I was a generalist. I can produce, write, do TV and radio, paint, sing etc. I used to just loathe the thought of being a multi-hyphenate because in all the major markets like the US or the UK broadcasters are specialists and experts but what I have learnt from South East Asia and MENA is that you have to be able to do it all here to be successful, it’s the nature of emerging media environments.

Would you describe yourself as business-minded? What have you learnt from the business side of running things?

It was in 2010 that I truly became more shrewd about my career in terms of money. I think exposure and platform is required to be a successful public figure but after that it’s about monetising that exposure and for the last 2 years that has been my sole goal.

What does Virgin Radio mean to you?

Virgin is, professionally speaking, my lifeblood. They found me at a tiny station in Singapore and took a huge chance on a jock who had only had 8 months of air time experience. My demo was bad and I was much more proficient on TV at the time but still, my PD at that time saw a sliver of talent, he brought me out and changed my life.

I am hugely grateful to Virgin Radio Dubai and International and they continue to give me that rare thing for any broadcaster. A show! Every single day I get to try again, do better, re-hash and improve. I get to do what I love every single day, not just a TV series here and there but really an outlet to be creative daily and more importantly to entertain people.

Turn the page Kipper



Pages: 1 2 3 4

0

Tags: ,

TV

Rss More TV  
 
IMG

3D TV without glasses . . .

. . . And, no, your eyes are not deceiving you

August 19, 2014 9:52 by
 

Oops… Emirates Airline’s Arabic fail

Can you spot what’s wrong with this? Emirates Airline clearly didn’t

August 10, 2014 12:54 by
 

Oud: The latest darling of global brands

Gucci launches new oud fragrance drawing influence from Gulf culture

August 6, 2014 6:14 by
 

Mobile marketing in the Middle East

What do business leaders in the region have to say about digital technology?

June 11, 2014 6:10 by
 

‘The reality is consumers of any category snack on content’

General manager of Havas Digital Middle East shares insights on the use of digital communication in luxury sectors

June 1, 2014 3:44 by
 

‘It’s a sports car, it will always be about power, beauty’

Neil Slade, general manager for Aston Martin Middle East and North Africa, speaks with Luxurymena.com about the brand’s future

May 27, 2014 5:33 by
 

Your cleaning woes are over

iRobot has unveiled an automated vacuum cleaner in Dubai.

May 20, 2014 5:17 by
 

Leave a Comment