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Big name publishing
The launch of a Hindi newspaper in the UAE has drawn Kipp’s attention back to the happening world of publishing in the region. We check out the big new arrivals.
December 6, 2010 5:48 by Eva Fernandes
Forbes- In July this year, Forbes announced that it will be launching Forbes Middle East printed in Arabic with plans to start printing in English in the New Year. Prior to this, Forbes used to publish in the region under the title Forbes Arabia, but its publisher DIT Group shut down at the end of April 2009. There are plans to launch sister titles of Forbes Middle East soon enough, including a ForbesWoman and ForbesLife. Publishing its first issue in October this year, Miguel Forbes, president of Business Development for Forbes told Arabian Business.com, “We are thrilled to partner with Arab Publisher House to bring Forbes to the Middle East. We believe that Forbes Middle East exhibits a strong multilingual and multiplatform strategy that mirrors the standards of the Forbes brand.”
Cosmopolitan: Kipp is more than excited to see how ITP manages to deal with this one. Known for its racy content and somewhat explicit subject choice, Cosmopolitan is a tricky one for the region – apparently its website is blocked in the Emirates. Yet ITP announced late last month that they are to launch a Middle East edition of the title in April next year. Though we aren’t quite sure what a Cosmopolitan written for Gulf censors would include, Chief Executive of ITP, Walid Akwawi, is confident it will be well received. He told The National, “We will do Cosmopolitan Middle East (…) I’m expecting it to be launched in the first quarter. The plan is to [launch] at the beginning of April (…) It will be for the UAE and GCC countries. It’s 100 percent a consumer title.”
National Geographic: Earlier this year National Geographic announced that in association with Abu Dhabi Media Company (ADMC) it will begin publishing the Arabic-language version of National Geographic magazine called National Geographic Al Arabiya. It will be made available all over the Arab world including Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, United Arab Emirates, Yemen, Libya, Morocco and Tunisia. October 2010 was the date of launch for the first edition.
Kipp is as glad as the next reader to see such well established brands set up in the region, and we secretly hope their presence here will contribute to a gradual change in government attitudes towards the press. Having said that, as our usual cynical selves, we won’t be holding our breath.
Meanwhile, one title we don’t expect to face many censorship issues is Sunahara Rajasthan [Golden Rajasthan]. The weekly Hindi publication for Dubai is another recent arrival – launched just this week, in fact. We assume it won’t be carrying any Cosmo style “Blow his mind in the bedroom” features.
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