…has apparently been doing very well; it tops the recent regional Country Brand Index. The nation is set to see new attractions and thousands of hotel rooms soon. But is the brand powerful enough?
November 12, 2009 3:40 by Aarti Nagraj
And the country is now planning to create a federal tourism body to represent the UAE’s tourism industry abroad, says Gulf News. The body, called the National Council of Tourism and Antiquities, is expected to co-ordinate with the tourism authorities of each emirate, and will also develop a tourism statistics database for the country. The government is currently finalizing details before formally announcing its launch, government officials told the paper.
While Dubai has made a name for itself in the world, and Abu Dhabi too is now catching up, do you think the UAE’s branding as a country has been efficient? What about Umm Al Quwain, Ajman and Ras Al Khaimah? Do they even exist on a traveler’s map? Will the new body finally give a face to the whole of the country?