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Brand UAE…

Brand UAE…

…has apparently been doing very well; it tops the recent regional Country Brand Index. The nation is set to see new attractions and thousands of hotel rooms soon. But is the brand powerful enough?


November 12, 2009 3:40 by

And the country is now planning to create a federal tourism body to represent the UAE’s tourism industry abroad, says Gulf News. The body, called the National Council of Tourism and Antiquities, is expected to co-ordinate with the tourism authorities of each emirate, and will also develop a tourism statistics database for the country. The government is currently finalizing details before formally announcing its launch, government officials told the paper.

While Dubai has made a name for itself in the world, and Abu Dhabi too is now catching up, do you think the UAE’s branding as a country has been efficient? What about Umm Al Quwain, Ajman and Ras Al Khaimah? Do they even exist on a traveler’s map? Will the new body finally give a face to the whole of the country?

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  1. Louay on November 23, 2009 7:45 am

    Is there a UAE branding? No.

    The branding is done either as Dubai or as Abu Dhabi. They present themselves as separate entity and you never see a whole UAE branding.

    As for the northern states, they all fall under the umbrella of Dubai, and considered only as a gateway from Dubai big city life, especially Umm Al Quwain and Ras Al Khaimah.

    And we shouldn’t forget Fujairah, it established a good position in beach resorts.

  2. Jane Thompson on May 22, 2010 3:38 am

    “do you think the UAE’s branding as a country has been efficient?”

    Not at all, I have never once seen any adverts, videos or more importantly a website that promotes UAE Tourism as a whole or as a country.

    Is there one ?

    Would people even know where or how to visit UAE if they wanted to ?

    They have probably heard or Dubai or Abu Dhabi but think they are seperate countries.


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