Business of… Ferrari
As Ferrari World gets ready to open its doors (boasting nothing less than the world’s fastest rollercoaster), Kipp takes a closer look at the business of all things Ferrari.
October 25, 2010 4:36 by kippreport
Enzo Anselmo Ferrari was born in 1898, on the outskirts of Modena, Italy. After the death of both his father and brother, Enzo was forced to give up school and work as an instructor in the lathing school at the local fire service workshop. His first job after being drafted in the army to serve in the First World War was as a test driver, and later a racing driver for Construzioni Meccaniche Nazionali (C.M.N). After finishing second in the Targa Florio in a six litre four cylinder Alfa Romeo, Ferrari began a twenty year relationship with the company; at the peak of it he was appointed the head of the Alfa Course racing division. In 1929 Ferrari founded Ferrari Modena, his very own racing stable, which would go on to be transformed into the Auto Avio Construzioni in 1939. It was at the Auto Avio Construzioni that Ferarri’s first racing cars were built and the rest is history.
Top 5 things to do in the UAE this weekend
Top three trends in the automobile industry
Dubai World gets approval to restructure $14.6 bln debt outside court
VIDEO: Top tips to branding in a digital age
AED100K up for grabs in Dubai Expo 2020 logo competition