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Business of… Ferrari

As Ferrari World gets ready to open its doors (boasting nothing less than the world’s fastest rollercoaster), Kipp takes a closer look at the business of all things Ferrari.

October 25, 2010 4:36 by


After his headquarters were bombed in the Second World War, the factory in Bologna (a town in Northern Italy) has been the site where more than 30,000 Ferrari employees have tirelessly  worked in 45 buildings spread over 250,000 sq meters to build some of the world’s finest cars. Here are some of the features of the facility: In 1998, the factory saw the addition of its very own Wind Tunnel. Designed by leading architect Renz Piano, the tunnel uses both digital and analogous systems to generate and measure wind force. The wind is generated by a 2,000 kilowatt fan that is over five meters in diameter. The factory also has its own race track which is 2, 976 meters long. The track is equipped with a CCTV system and is used to test Ferrari F1 single-seaters, GT cars and Maseratis. We also think it is pretty cool that the track is fitted with an irrigation system that can completely wet it in just a few minutes.


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  1. Elie on October 26, 2010 10:38 am

    being famous – is like a prison.
    Yet driving a Ferrari is far worse.

  2. Gopi Puri on May 28, 2011 1:12 am

    It is funny how many websites the internet has about this topic I dont know if Ill have to come back, but it is nice to know I found the one that has a lot of valuable information if this ever comes up for me again.


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