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Business of… Ferrari
As Ferrari World gets ready to open its doors (boasting nothing less than the world’s fastest rollercoaster), Kipp takes a closer look at the business of all things Ferrari.
October 25, 2010 4:36 by kippreport
Extending the brand to include merchandise, the first Ferrari store opened its doors in Milan in 2004 – now we estimate it has over 29 branches internationally (we think Ferrari World will distort our numbers). The world’s largest Ferrari store opened in Dubai last year in Dubai Festival Center; spread over 1,000 square meters, the store also contains a lounge, meeting rooms, video projection room and a photo gallery. At the store one can buy shirts, pants, caps, of course, but also real Formula One race car parts. Be warned, however, they aren’t cheap. According to the New York Times, a piston from a car actually driven in a Formula One race costs $1,025 and can be used as a paperweight, or desk ornament, while possible sculptures like a chromed camshaft costs $5,165; a 10-cylinder engine block costs $70,800.
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