Business of… Ferrari
As Ferrari World gets ready to open its doors (boasting nothing less than the world’s fastest rollercoaster), Kipp takes a closer look at the business of all things Ferrari.
October 25, 2010 4:36 by kippreport
This Wednesday, the first ever Ferrari theme park is set to open its doors to the public. Ferrari World, which has the capacity to hold more than 10,000 visitors a day, took over three years to build. The theme park boasts of more than 20 rides including the world’s fastest roller coaster and a G-Force ride that will take its daring riders to a height of 62 meters. The park also has several Italian restaurants and when it opens it will rob Dubai’s record, as it will house the world largest Ferrari store. Tickets cost Dh225 for guests above 1.5 meters and Dh.165 for those below that height.