Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
Business of Golf
From its inception and subsequent temporary ban in Scotland to its evolution as the sport for business networking, Kipp steps up to the tee looking at the business of Golf.
April 4, 2011 4:21 by kippreport
Here’s some of brand leaders in the Golf industry:
TaylorMade Golf has led the golf industry’s technological evolution since being founded in 1979. In the first quarter of 2010, its revenues increased by 16 percent on a currency-neutral basis – rising from €194 million to €223 million in euro terms in the prior year. Since the acquisition by the adidas Group in 1997, TaylorMade-adidas Golf sales have increased continuously, most recently increasing to €831 million in 2009.
Callaway Golf Company designs, manufactures and sells golf clubs (drivers, fairway woods, hybrids, irons, wedges and putters) and golf balls. The maker of Big Bertha clubs and balls, which has been seeing sales decline as American golfers scaled back spending on the expensive sport amid the recession, still sees an adjusted profit of 25 cent to 35 cents a share on sales of $990 million to $1.05 billion for 2010.
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