Business of… Nokia
Believe it or not, this Finnish company remains one of the titans of the global mobile phone industry, despite losing ground to the likes of Apple and Google.
February 13, 2011 4:10 by Samuel Potter
Anyhoo, all this adds up to trouble. Smartphones are the future, and the Nokia made options have failed to inspire the consuming public globally. It’s enough to make you want to draft a dramatically worded memo and send it round the whole company. Fortunately, no one is foolish enough to… oh, wait, someone did.
In an internal memo intended to rally his troops, Nokia CEO Stephen Elop likened the company to a man on a burning platform who must leap into icy waters. “In ordinary circumstances, the man would never consider plunging into icy waters. But these were not ordinary times — his platform was on fire… We too, are standing on a ‘burning platform,’ and we must decide how we are going to change our behaviour.” AFP, which obtained the memo, said it was “a scathing indictment of Nokia’s ‘non-competitive’ operating system Symbian, a lack of accountability and leadership, painfully slow product delivery, a lack of internal collaboration and a general ‘series of misses’.”
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