| Kippreport.com

Business of…Some of the Most Memorable Mascots

June 21, 2011 4:51 by kippreport

Who’s the most widely known mascot, you ask? Well, it is said that 68 percent of children AND adults recognise Ronald McDonald of fast food chain McDonald’s when given a description. Originally created by Willard Scott, a local radio personality, Ronald is now shown to be interacting with children within their everyday lives. Regardless of bad press concerning their lack of good quality food, McDonalds, “now with real chicken”, still makes an income of roughly $ 24.075 billion a year! But why? McDonalds original mascot, “Speeddee”, (a miniature man with a hamburger head dressed as a chef), was replaced by Ronald in 1967, which was when the money really started to roll in. The red headed clown gained a huge fan base and in result of this McDonald’s became what it is today.

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Tags: branding, mascots, Modhesh