The international skin care and fragrances group has a global turnover of around $1.5bn, and is currently expanding operations in the region
August 19, 2008 5:20 by kippreport
The skincare company launched a men’s range, Clarins For Men, in 2002. It was billed as a no-nonsense and quick skincare system specially formulated for male skin.
The range of nine products is for men’s skin only; Clarins said that it used bison grass Chinese galanga and purslane, ingredients that are seldom used in female skincare. The company said it found that several men were actually “closet users,” using their wives’ Clarins products, and so developed the separate line. It also uses words like “healthy,” and “grooming,” and used explainer “pictograms” on the packaging, to make the products appeal to men.