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Cloak and dagger: what agenda is the diversity project pushing exactly?

Cloak and dagger: what agenda is the diversity project pushing exactly?

Cultural diversity in the private sector? Eva Fernandes thinks we should all just get over ourselves and call what it really is: Emiratisation.

June 7, 2011 3:02 by

Kipp’s ranted on about our mixed feelings towards Emiratisation a couple of times on the website already, so we are not going down that long and twisted road today. But what we are going to do, because we can’t help ourselves, is rant our utter disappointment at the latest euphemism conjured to cover up the Ministry of Labour’s ulterior end goal of wide-spread Emiratisation.

So what’s gotten Kipp so frazzled? It is the term “Cultural Diversity” (random capitalisation included); cue rolling of eyeballs.

Though we suspect this isn’t the first time “Cultural Diversity” has been used in this context, we chanced upon it this morning when we read Minister of Labour Saqr Gobash Saeed Gobash’s statements with regards to the extension of achieving cultural diversity. [What deadline, you ask? Kipp can’t help you out there, we are quite befuddled ourselves—but apparently the new deadline for cultural diversity is January 2012.]

Gobash told Gulf News that the “the diversity of cultures and skills in any company according to the percentages specified will benefit the labour market. The diversity will encourage competencies and offer a pool of experienced and skilled people that will reflect positively on the labour market.” Of course, he was good enough to add that the new classification system would help in offering Emiratis better employment opportunities.

That the Ministry of Labour is concerned about the current status of the Emirati population in the private sector, is more than understandable. That they feel the need to sell it as a move for “Cultural Diversity” is something of a sham. Is the Minister referring to recruiting some Eskimos, oh sorry we meant Innuits from the North Pole? Or is he perhaps thinking of the Māori people of New Zealand. Kipp highly doubts it. Let’s just quit the charade, and call it what it really is: an Emiratisation drive.

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  1. MK on June 14, 2011 11:23 am

    There should not be any such measures of achieving diversity and favoring any cultures/race/ethnicity over another!
    Private and public sectors both need to understand that job market should be a free flowing one…i.e. who ever is more qualified to get the job done and has better performance skills must be hired for any particular role!
    This is the only way to get over this fake trend and move towards a better equality for all!

  2. Andrew on June 14, 2011 1:51 pm

    I found it rather amusing they refer to it as cultural diversity, when it’s the very opposite of it.

  3. Juhaina on June 15, 2011 7:57 am

    I believe the country has the right to tackle it’s unemployed UAE Nationals. Reading the comments above makes u wonder if in the countries where MK & Andrew comes from if their citizens wouldn’t have been favored over the immigrants or the expat workforce. UK has tightened the student visa now on the students visas because they seek employment while studying to gain experience thus taking away jobs that Brits may have. It was a move to tackle unemployment in the UK. India and Pakistan have almost 90% if not more citizens working in the private sector . The govt sectors is in the sub continent & Asia is100% nationalized. So why should it be different here? I totally believe in diversity of the work force when expats are recruited. One nationality should not be favored over another but a several mix of nationalities and most of all it’s the skills, competencies, performance etc… that plays a bigger part. MK talks about a’ free flowing job market’. I fail to understand which country has this policy unless you migrate but then also not everyone gets a job when they migrate especially in times such as these. The MOL should be clear in stating that diversity of the workforce helps improve Emiratisation and retention of Emiratis in the workforce.

  4. Andrew on June 15, 2011 2:02 pm

    Considering they’re now massively increasing tuition fees for domestic students at universities in the UK, the more foreign students the better to fund our lagging higher education sector.

    A bit of lateral thinking might’ve helped here when making your argument rather than diving straight into some perverse argument about protectionism … especially considering limiting access to education doesn’t help anyone, least of all UK businesses; it limits job creation, arguably just as – arguably if not more – important than just education, towards reducing unemployment.

    In addition to all of this, throughout the EU it’s illegal to discriminate against people based on anythingother than qualifications. Some emploers may choose not to offer jobs to people requiring employment visas, but that’s not discrimination in itself. On top of all this, all EU citizens are free to move and work where they please inside the EEA.

    However, tall of this is pretty much irrelevant to the article … so well done missing the point deary.


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