Your life just got a whole lot easierJuly 26, 2015 8:55
Cloak and dagger: what agenda is the diversity project pushing exactly?
Cultural diversity in the private sector? Eva Fernandes thinks we should all just get over ourselves and call what it really is: Emiratisation.
June 7, 2011 3:02 by Eva Fernandes
Kipp’s ranted on about our mixed feelings towards Emiratisation a couple of times on the website already, so we are not going down that long and twisted road today. But what we are going to do, because we can’t help ourselves, is rant our utter disappointment at the latest euphemism conjured to cover up the Ministry of Labour’s ulterior end goal of wide-spread Emiratisation.
So what’s gotten Kipp so frazzled? It is the term “Cultural Diversity” (random capitalisation included); cue rolling of eyeballs.
Though we suspect this isn’t the first time “Cultural Diversity” has been used in this context, we chanced upon it this morning when we read Minister of Labour Saqr Gobash Saeed Gobash’s statements with regards to the extension of achieving cultural diversity. [What deadline, you ask? Kipp can’t help you out there, we are quite befuddled ourselves—but apparently the new deadline for cultural diversity is January 2012.]
Gobash told Gulf News that the “the diversity of cultures and skills in any company according to the percentages specified will benefit the labour market. The diversity will encourage competencies and offer a pool of experienced and skilled people that will reflect positively on the labour market.” Of course, he was good enough to add that the new classification system would help in offering Emiratis better employment opportunities.
That the Ministry of Labour is concerned about the current status of the Emirati population in the private sector, is more than understandable. That they feel the need to sell it as a move for “Cultural Diversity” is something of a sham. Is the Minister referring to recruiting some Eskimos, oh sorry we meant Innuits from the North Pole? Or is he perhaps thinking of the Māori people of New Zealand. Kipp highly doubts it. Let’s just quit the charade, and call it what it really is: an Emiratisation drive.