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Nokia charging back with full force
Saudi government websites targeted
Kipp speaks to Vladimir Malugin Executive Director MENA at HTC; we ask him about the future of the Android phone, the impact of the passing of Steve Jobs on the smartphone market and of course, more about the new phone the HTC Sensational XL that launched this Wednesday, October 12.
October 12, 2011 4:06 by Eva Fernandes
Fresh off my hunt for the smartest smartphone, I attended HTC’s launch of the HTC Sensation XL Smartphone. Though, I have written in extensive detail about how I am considering going the Samsung Galaxy route, I will admit after playing around with the HTC Sensational XL I am having second thoughts.
Slicker, bigger and faster than all HTC previous phones, the Sensational XL stands apart for one more reason: its affiliation with Beats by Dr.Dre.
So this is the deal: the HTC Sensation XL offers its indulgent buyer “a Beats audio experience” which is both a combination of the Dr.Dre software and hardware. Apparently, when one plugs in the Dre headphones, the nifty HTC switches to the Beats by Dr. Dre sound profile (software). OK, so I don’t quite get why you need special software to best use the headphones, but you can’t deny that this is an intriguing move from a marketing perspective.
HTC, which is currently aiming for 10 percent market share by the end of the year, is far from a popular choice here in the UAE, where the Blackberry and iPhones tend to be local favourites.
Teaming up with Beats by Dr.Dre, HTC shows a genuine interest in breaking into the young music scene-as illustrated by the launch party at a Nasimi beach next week.
The collaboration with Beats by Dr.Dre also marks a remarkable move to target the young music-loving brand-conscious lovers of Beats by Dre—a decidedly different strategy to gain an edge in the increasingly competitive smart phone market.
I look forward to see how many more such collaborations are likely to come in and just how far HTC will push their current foray into the music world.
Mark Zuckerberg, founder of the largest social network on Earth, shares a new video and positive sentiments to celebrate a billion members...
October 4, 2012 4:41 by M. Aldalou
Motorola is back on the convergence race with the launch of its new Motorola Razr. Not the same one that was launched in 2005, but a smarter, thinner one.
October 25, 2011 4:31 by Precious de Leon
Kipp speaks to Vladimir Malugin Executive Director MENA at HTC; we ask him about the future of the Android phone, the impact of the passing of Steve Jobs on the smartphone market and of course, more about the new phone the HTC Sensational XL that launched this Wednesday, October 12.
October 12, 2011 4:06 by Eva Fernandes
What is the future of Cloud Computing here in the Emirates?
October 9, 2011 4:10 by Eva Fernandes
The CEO of Saudi Arabia's national carrier nasair, talks to Kipp Report about their expansion plans and the airline's possibly first profitable year.
May 12, 2013 11:57 by M. Aldalou
At the final day of the Arabian Travel Market's 20th edition, CEO of Qatar Airways Akbar Al Baker speaks to Kipp Report about regaining expansion momentum, airline alliances, Hamad International Airport and how gulf carriers are now perceived.
May 9, 2013 11:27 by M. Aldalou
Sure, we complain about the city often-but we can't deny it makes an excellent subject for a time-lapse video.
April 22, 2013 9:18 by Eva Fernandes
Warrick Godfrey, co-founder of Cobone, tells Kipp that when you stop to compare the present day with just two years…
March 10, 2013 6:06 by M. Aldalou
Here's what the brand experts say...
March 6, 2013 5:46 by M. Aldalou
Youtube has a strong case of the Harlem Shake fever, but only a few brands are taking note. Here are the top five leading the viral charge.
February 17, 2013 5:23 by Eva Fernandes
Kippreport speaks to Paula and Ambareen, founders of Dubai-based Souqalmal.com on how it started and what it means to them.
January 15, 2013 11:00 by M. Aldalou1 Comment
The state plans to get tough and reduce the number of foreign residents.
May 20, 2013 5:05
Two Arabtec employees who asked not to be identified said several thousand workers engaged on various projects did not report for duty on Sunday.
May 20, 2013 9:33
Yahoo! board unanimously approves the acquisition...
May 19, 2013 3:20
An FNC member to argue that minimum wages are 'taking advantage' of employers.
May 20, 2013 4:24
Controversial views from the clothing company's CEO causes huge backlash.
May 16, 2013 2:43
Someone’s gotta care about Dubai Cares
October 12 2011
Five major Saudi banks post strong Q3 profits
October 13 2011
Nice phone…oh wait..does that mean I’m still young! What a relief