Register for our free newsletter

Latest News

Commendable Collaborations: HTC and Beats by Dr.Dre

Kipp speaks to Vladimir Malugin Executive Director MENA at HTC; we ask him about the future of the Android phone, the impact of the passing of Steve Jobs on the smartphone market and of course, more about the new phone the HTC Sensational XL that launched this Wednesday, October 12.

October 12, 2011 4:06 by

Fresh off my hunt for the smartest smartphone, I attended HTC’s launch of the HTC Sensation XL Smartphone. Though, I have written in extensive detail about how I am considering going the Samsung Galaxy route, I will admit after playing around with the HTC Sensational XL I am having second thoughts.

Slicker, bigger and faster than all HTC previous phones, the Sensational XL stands apart for one more reason: its affiliation with Beats by Dr.Dre.

So this is the deal: the HTC Sensation XL offers its indulgent buyer “a Beats audio experience” which is both a combination of the Dr.Dre software and hardware. Apparently, when one plugs in the Dre headphones, the nifty HTC switches to the Beats by Dr. Dre sound profile (software). OK, so I don’t quite get why you need special software to best use the headphones, but you can’t deny that this is an intriguing move from a marketing perspective.

HTC, which is currently aiming for 10 percent market share by the end of the year, is far from a popular choice here in the UAE, where the Blackberry and iPhones tend to be local favourites.

Teaming up with Beats by Dr.Dre, HTC shows a genuine interest in breaking into the young music scene-as illustrated by the launch party at a Nasimi beach next week.

The collaboration with Beats by Dr.Dre also marks a remarkable move to target the young music-loving brand-conscious lovers of Beats by Dre—a decidedly different strategy to gain an edge in the increasingly competitive smart phone market.

I look forward to see how many more such collaborations are likely to come in and just how far HTC will push their current foray into the music world.

Tags: , , , , , , ,


Watch $400,000 going up in smoke

Click here for the video.

May 21, 2015 12:45 by

Video: Renault races round The Dubai Mall

The video, taken in The Dubai Mall, has already received more than 1 million views

December 18, 2014 9:05 by
Ford 3

Ford Mustang – Live in Dubai

Ford Middle East continues the unveiling of its 2015 Ford Mustang at the Burj Khalifa with a live action event

December 4, 2014 8:33 by

Video: Mustang assembled atop the Burj Khalifa

Ford Middle East launched the 2015 Ford Mustang last week, but you will never guess how they did it...

November 24, 2014 10:44 by


Rss More TV  
Feature image source: Marka wesbite

More Reem Al Bawadi restaurants in Dubai?

The chain is set for a year of rapid expansion

May 28, 2015 3:06 by

Watch $400,000 going up in smoke

Click here for the video.

May 21, 2015 12:45 by

Kipp’s favourite YouTube video of the week

Your search for Jobs ends this October

May 21, 2015 9:50 by
MC feature

Video: How will we pay for things in the future?

Watch this interview and find out

May 13, 2015 4:08 by

Kipp’s favourite YouTube video of the week

Click here to watch

May 13, 2015 12:07 by

How has social media revolutionised the travel industry?

Amadeus MENA’s Ernesto Sanchez Beaumont lets us in on a little secret

May 10, 2015 5:08 by

Video: What’s next for the regional travel industry?

Kipp speaks to Euromonitor’s Kinda Chebib to find out

May 7, 2015 5:48 by

1 Comment

  1. MK on October 13, 2011 11:32 am

    Nice phone…oh wait..does that mean I’m still young! What a relief :)


Leave a Comment