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Demand for large tablet devices expected to grow in the Mea region


Educational initiatives to spur the uptake of ten- to 11-inch tablets, reveals International Data Corporation

June 3, 2014 9:47 by

By Sidra Tariq

Deals for tablet use within educational institutions will drive the uptake of larger tablet devices in 2014, according to research and advisory firm, International Data Corporation (IDC).

The IDC’s Middle East and Africa Quarterly Tablet Tracker, which was released today (Monday, June 2), reports a 77.3 per cent year-on-year growth in the Mea region’s tablet market in Q1 2014, largely driven by the strong performance of the consumer segment.

According to the IDC, a number of education deals is in the pipeline for Egypt, for both public and private schools. Turkey also recently ordered 350,000 units from General Mobile as part of its Movement to Increase Opportunities and Technology (FATİH) education project, the company adds.

“In terms of screen sizes, seven- to eight-inch tablets will continue to dominate the market throughout 2014. However, we expect to see a good uptake of ten- to 11-inch tablets during the year, as a number of large educational initiatives, currently under way in the region, requires the use of such larger devices,” says Victoria Mendes, research analyst at the IDC.

Speaking about the growth in the Mea region’s tablet market, Adriana Rangel, research director at IDC, says: “Most regions around the world experienced a year-on-year slowdown in growth during Q1 2014 or even an overall decline. But the Mea tablet market continues to expand tremendously – a trend that can primarily be attributed to the additional focus that vendors have placed on this region due to numerous country markets not reaching their full potential, particularly in Africa.”

The region recorded tablet shipments of four million units in Q1 2014, while the growth in the consumer segment was spurred by numerous IT festivals and vendor-led promotions that took place throughout the region. Samsung led the pack, with a total volume of 974,600 units, followed by Apple, with 751,934 units – partly driven by active marketing and the launch of new models – according to the tracker.

Tablet deals with educational institutions and corporate deals involving small- to medium-sized enterprises will reportedly help to increase the commercial segment’s share of market volume, from nine per cent in 2013 to 14 per cent this year.

Last year, the IDC predicted that the Mea region’s tablet market will overtake the PC market by 2016.

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