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DHL named best firm to work for in the UAE in 2014
Local companies can stand up against the world’s best, says Great Place to Work® Institute’s CEO
February 13, 2014 5:47 by kippreport
Logistics firm DHL heads the Top Companies to Work for in the UAE list by the Great Place to Work® Institute (GPTW), which was released yesterday (Wednesday, February 12). Last year, it secured fifth place, but has since demonstrated significant progress, as a result of refining its ‘employee value proposition’.
Last year’s winner – Microsoft – comes in second this year, followed by Omnicom Media Group, Ericsson and The One.
When asked how the UAE compares globally, David Robert, CEO of GPTW Gulf, says: “The standards of top UAE companies, when compared with other markets around the world, is quite high. Multinational companies (MNCs) are still driving much of the UAE’s benchmark, but even local companies can stand up against the world’s best.”
According to him, there’s been quite a change in the UAE’s landscape since the institute first began. “Four years ago, when we published our first list, the vast majority of organisations that applied were MNCs. Today, we see an almost even split between local companies and MNCs. We are seeing involvement from a broader range of industries as well. In this year’s list, we have companies from the transportation, technology, retail, media, e-commerce, hospitality and public sectors to name a few.”
Robert also adds that local organisations that participate, but do not make the list, need to invest significantly in the ‘discovery phase’ of creating a better workplace environment.
The annual benchmarking study assesses the level of credibility, respect, fairness, pride and camaraderie within an organisation, which forms part of the world’s largest employee survey. Two thirds of the score is awarded based on confidential feedback from the staffs, with an audit of the management and HR practices comprising the rest.
Weber Shandwick, Emirates Transport, Fun City, Hyatt and Estée Lauder are the new companies included in the 2014 list.