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Domain names are Internet Real Estate – location, location, location

Chess - Illustrative Purposes

Kipp talks to Keith Shanahan about the 'diamond in the rough' that is the domain market on the Internet...

October 8, 2012 9:57 by

License plate auctions have been held numerously in the UAE and other states in the GCC, where buyers shell out big bucks to get their hands on a rare and expensive number plate because it has a ‘ring’ to it. Thousands of Dirhams (if not more) are shelled out by wealthy individuals eager to own that prized double or triple digit possession. But, it’s more than just being a good story to tell, it’s also an investment.

Catching up to the trend of investing in Internet Real Estate has been a progressive one but an educational curve is still needed, according to Keith Shanahan, a dot com investor and owner of 600 valuable domain names including

“There are many wealthy individuals out there who either haven’t come to terms with it or simply don’t realize the value of investment that comes with owning popular domain names,” he says. “If we were playing American baseball, the Internet is still only in the second inning of a nine inning game; more and more of the Internet Properties are just in the beginning stages of being built.”

“The Middle East” is searched for over 2.7 million times per month and that is taking only Google’s statistics into consideration without even thinking about the traffic coming in from AOL, Yahoo or Bing. According to Shanahan, geographic names make the list of some of the most valuable names to ever be sold in the aftermarket. “It’s exactly like Real Estate; it’s all about location, location, location. If a wealthy individual or smart businessman were to buy the domain name, considering the amount of searches it receives and the power of SEO it carries by default, they’re already more than half way there. If they go on to build a strong website on top of it, they’re set.”

When asked who his main target audience is he said more commonly travel firms, airlines, hotels and other companies in hospitality or travel related industries. “But it doesn’t have to be just them. There are a lot of wealthy individuals, especially in The Middle East, who will realize the value of such a strong geographical name, even if they don’t have an idea for a website at the time they will still jump at the opportunity.”

He is currently holding up for sale at $2.5 million. Some of the other geographical names that were sold for a pretty penny included for $5 million and for $1.5 million. Last year, the name of was up for auction and the owners were asking for a whopping $4 million.

Kipp curiously asked Keith why the name wasn’t sold.

“It just wasn’t promoted or advertised properly to the region’s population. Some people are experts of the domain name industry but on a whole, there is still a lot of educating and informing to do. Many people don’t know much about the market or the value of these names and what they could potentially do with them,” he said. He also added that the world economy had pulled things back at the time and so people were in turn, spending less.

Shanahan got into the domain name business way back in 1998, just when some of the last .com names with single words were being bought. He says that things are very different now and that almost all the good names are bought. On the other hand, many still remain unused and undeveloped.

“Earlier, people were quickly getting their hands on geographical names because they immediately saw the business and online traffic potential of them. The latest trend that I am seeing now is the development of those websites that had remained dormant.”

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  1. Yuli on October 8, 2012 10:50 pm

    I think that name Keith Shanahan sale for 3.billion he is smart men yes I think is good to buy Royal name that always put people in better potition.

  2. Reality on October 9, 2012 5:36 am

    This name isn’t worth 250,000…let alone 2,500,000.

    In fact, it’s safe to say this name isn’t worth 25,000 USD.

    Research recent SALES not recent PR to discover the potential of Generic domains.

  3. M. Aldalou on October 9, 2012 8:32 am

    Kippreport appreciates all your comments and feedback.

  4. Mark Thomas on October 9, 2012 7:43 pm

    It would be a wise business decision for an individual business or corporation to utilize
    the traffic from such a highly visited site and world recognized region. It’s potential is limitless!

  5. Really on October 9, 2012 9:03 pm

    @ Reality

    So what makes you think it is only worth 25,000 USD when there are thousands of domains that sell for well in to 6 Figures ?

    All Domains are unique, like Number Plates

    Back you statement up with facts, Prove it!

  6. Keith Shanahan on October 10, 2012 12:22 am

    Sheikh-Mansour-bin-Zayed-al-Nahyan shells out $5.8 million for entertainment expenses for his nieces Birthday party!!! not worth $25,000???

  7. Keith Shanahan on October 10, 2012 12:34 am

    Do you still think $2.5 million is too much for In 2008, someone in Abu Dhabi (United Arab Emirates) paid over $14.0 million for a license plate for a car…$2.5 million now sounds a little cheap for a premier dot com address that connects over 7 billion people on the planet…a license plate for an automobile…$14 million? Come on…

    Abu Dhabi License Plate Fetches $14 Million, Sets World Record!!!

    This is, the most well known Geographical Region in the World! The center of World News Today! The richest people in the World with billions in oil revenues…it’s not just a one country dot com address, it’s the whole Geographic Region…The Royal Families spend $10-$20 million on a one night birthday party for their children or nieces…$2.5 million is cheap for the one Royal Family that understands that there is only one domain known as…and it’s not a ONE night party…they own and control The Middle East in cybespace F O R E V E R!!!!! AND EVER!!!!! AND EVER…

  8. Rick Glaser on October 11, 2012 1:18 am

    It’s worth whatever you sell it for. I wish you the best of luck and hope you will let us know what it goes for.

    What would you value at if this domain is listed for 2.5?


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