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Dubai charity campaign hits target

Dubai ruler Sheikh Mohammed Al Maktoum

July 22, 2013 5:46 by

The ‘dress one million needy children’ campaign, launched in Dubai during the first few days of Ramadan, has successfully reached its target ahead of time.

The initiative, launched roughly 11 days ago by the UAE Prime Minister and Vice President and ruler of Dubai, HH Sheikh Mohammed Bin Rashid Al Maktoum, will continue to raise money, despite having hit its target of AED40 million, with an extra week to spare.

The announcement was made through Twitter, where His Highness expressed his joy at the public’s response to the campaign and its results.

“Very pleased to know that today #Dress1MillionNeedyChildren campaign achieved the one million mark well before its deadline. The campaign continues till the 19th of Ramadan, which falls on [the] U.A.E’s Humanitarian Work Day and marks the departure of Sheikh Zayed,” said His Highness.

“Seeing people’s responses and watching photos of the children receiving their clothes make us determined to always initiate such campaigns.”

Through a series of national adverts over the ten days or so, residents were regularly encouraged to donate money towards this charitable cause, by sending an SMS with the option of contributing anything between AED40 and AED400.

Some of the corporate donors were Etisalat, du, Roads & Transport Authority (RTA), Al Ansari Exchange, MENACOM, Arabtec, Dubai Silicon Oasis Authority (DSOA) and Dubai Airport Free Zone.

Residents who want to donate money may send the word ‘dress’ to: 7040 to donate AED40 to dress one child, 7160 to donate AED160 to dress four children, 7240 to donate AED 240 to dress six children or 7400 to donate AED400 to dress 10 children.

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